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Lifeless: The Nissan Titan

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Lifeless: The Nissan Titan

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2024 Nissan Titan Lineup

2024 Nissan Titan Lineup
Picture: Nissan

The Nissan Titan. It was by no means adequate to take a lot market share from the Massive Three however Nissan saved at it anyway. Now, simply over 20 years after the mannequin made its debut, Nissan is pulling the plug.

Whereas we’ve been reporting on the looming demise of the Titan for a minimum of the final couple of years, this time round issues appeared extra legit. We have been first tipped off concerning the ending of Titan manufacturing from a supply who despatched us what appeared to be an inside memo confirming that the Titan’s manufacturing at Nissan’s Canton, Mississippi plant would finish. When we reached out, Nissan confirmed the information.

Manufacturing of the Nissan TITAN is scheduled to finish summer season 2024 at our Canton plant in Mississippi. Below Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of remodeling the Canton plant with the most recent in EV manufacturing expertise. This can assist manufacturing of two all-new, all-electric automobiles. There shall be no workforce reductions on account of this motion.

TITAN has been an vital nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, clients, and 1000’s of workers who’ve performed pivotal roles all through TITAN’s lifecycle.

2024 Nissan Titan

2024 Nissan Titan
Picture: Nissan

It’s good to see that the Titan’s cancellation received’t be affecting any jobs. However for those who’ve paid consideration to Titan gross sales through the years, its demise shouldn’t be shocking. Except for Nissan’s EV plans, it simply by no means bought nicely. Simply 15,063 have been bought in 2022; simply over 6,500 have been bought within the second quarter of 2023. It had all the fitting issues going for it although like a robust V8 engine, a diesel possibility — that was ultimately dropped, and a harder and barely greater XD trim.

However its bizarre in-between dimension and lack of engine and cab configurations might be some causes it was by no means a giant vendor. It additionally has a excessive beginning worth: a 2023 Titan begins at $45,770. Certain that will get you commonplace V8 energy however to individuals like fleet consumers that’s a turn-off. So for those who’re one of many few people who find themselves serious about getting behind the wheel of a brand-new Titan, act quick because it received’t be round for much longer.

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