Home Electric Vehicle Latin America EV Market Share H1 2023, Half 2: The Rising Center (Chile, Mexico, Dominican Republic, & Brazil)

Latin America EV Market Share H1 2023, Half 2: The Rising Center (Chile, Mexico, Dominican Republic, & Brazil)

Latin America EV Market Share H1 2023, Half 2: The Rising Center (Chile, Mexico, Dominican Republic, & Brazil)


Following up on our Latin American EV Market sequence, we proceed now with nations which are additional forward of the “Laggards” however can’t be thought-about leaders. For those who haven’t learn it but, you’ll find the earlier article right here: Latin America EV Market Share Half 1.

On this article, we’ll lastly see nations surpassing the symbolic 1% market share, in addition to meet a few of the quickest rising EV markets within the area. So, let’s start!

#6. Chile (0.6% plug-in market share)

Cue the collective indignation.

Positive, Chile is technically behind Ecuador and Panama in market share, but it surely has some of the full charging networks within the area and has not too long ago surpassed Colombia because the nation with the biggest electrical bus fleet anyplace exterior of China. Regardless that issues aren’t as sizzling as they need to be, this can be a nation that’s attempting, and I discovered it unfair to relegate it to the laggards group.

159,211 automobiles had been offered in Chile in H1 2023. Of those, 777 had been BEVs and 154 had been PHEVs, for a 0.5% and 0.1% market share, respectively. It’s necessary to make clear that the plug-in gross sales right here refer completely to mild automobiles, because the official knowledge doesn’t specify what number of electrical vans and buses had been offered on this interval (nor within the one earlier than it). In response to native newsletters, Chile bought 107 new buses in H1 2023, so the precise market share could possibly be a bit larger, virtually reaching 0.7%. Nevertheless, heavy obligation automobiles don’t seem within the statistics we now have entry to

Month-to-month Plug-in Car Gross sales in Chile (Gentle Automobiles)

A extra detailed take a look at the information presents Chile as a closely BEV-oriented market, with BEV gross sales growing 40% YoY however PHEV gross sales lowering by almost 40%:

Month-to-month BEV and PHEV Gross sales in Chile (Gentle Automobiles)

All this occurred amidst extreme inflation and a big discount in total automobile gross sales — the overall market decreased 30% from H1 2022 to H1 2023. Which means that EVs stay compelling even amidst normal financial slowdowns and regardless of being way more pricey than their ICE rivals. Till costs come down, this development carry us hope for the transition within the area.

Finally, Chile lastly overcomes the curse of “electrified” automobiles and provide us a complete prime 10 that reveals the Kia Niro because the undisputed gross sales chief within the nation:

Unsurprisingly, 6 out of the highest 10 are Chinese language fashions. Contemplate this an omen for the remainder of the world: the Chinese language are coming (in the event that they haven’t come but) … they usually carry inexpensive EVs with them!

In different information, the BYD Dolphin arrived in Chile in July 2023. The fee for the 45kWh model will likely be $34,000. EVs, it appears, will stay costly within the nation for just a little bit longer. Although, we anticipate some model to begin a value conflict quickly. MG, maybe? The MG4 is a superb possibility not but out there there.

#5. Mexico (1% plug-in market share)

And, lastly, we arrive on the symbolic 1% market share milestone!

Now, I kind of needed to cheat just a little bit with Mexico. See, the nation is lastly presenting knowledge for plug-in automobiles (final time, I needed to manually kind the fashions that I might establish as BEVs, which inevitably led to under-counting). Nevertheless, regardless of a protracted look ahead to the nation to launch the information, I might solely discover it as much as Could, so we’ll solely be presenting knowledge for the primary 5 months of 2023 on this case.

Not that it issues a lot. Mexico, let’s imagine, is our Zero to Hero story for the 12 months. Not way back, the nation offered marginal EV gross sales not not like Argentina, however from 2021 onwards, the expansion fee has been exponential (90% in 2021, 120% in 2022, 80% to date in 2023), permitting the nation to go from 0.1% market share in 2019 to 1% in 2023, a 10-fold improve in simply 4 years! In the course of the first 5 months of this 12 months 560,680 mild and heavy automobiles had been offered in Mexico: 4,132 of them had been BEVs (0.75% share) and 1,966 had been PHEVs (0.35% share).

Plug-in Gross sales in Mexico (Gentle & Heavy Automobiles)

Practically all development has come from BEVs, which offered a tremendous 400% improve in 2022, and 190% YoY to date in 2023. PHEV gross sales, in the meantime, grew solely 30% in 2022 and are to date stagnant in 2023. This development has occurred amidst a increase in automobile gross sales, with 22% development in H1 2023 — although, it’s nonetheless 30% underneath the numbers of 2019.

BEV and PHEV Month-to-month Gross sales in Mexico

Mexico can be the biggest ICE and EV producer in Latin America, and its lead ought to solely develop within the years to come back as model after model chooses it for his or her EV manufacturing within the area. Biden’s IRA (Inflation Discount Act) appears to have had a big effect right here, and each legacy and new manufacturers are organising their outlets in Mexico — most necessary of all Tesla, but additionally JAC, Kia, BMW, GM, Ford, Audi, Jetour, MG, and doubtless at the very least a number of others that I’m lacking. Funnily sufficient, we don’t know of BYD having plans for manufacturing in Mexico, having as an alternative chosen Brazil.

Sadly, gross sales per model or mannequin are usually not out there to date. Although, most information shops anticipate the small, domestically produced JAC E10X to maintain the reign in 2023 because of its inexpensive(ish) value: $26,000.

Honorary point out: Dominican Republic (1 to 2.5% BEV market share in 2022)

The Dominican Republic is a related participant within the EV panorama in Latin America. Nevertheless, the nation supplies no entry to public knowledge and isn’t massive sufficient to make it to the regional newsletters, so it is vitally laborious to get any kind of info.

Due to this, the latest knowledge I might discover was for — brace yourselves — October 2022, when the nation’s gross sales totaled 598 BEVs to date for that 12 months. Even the Dominican newsletters dedicated to EVs (and there are a pair) don’t have more moderen information concerning nationwide gross sales. It appears the data merely doesn’t exist.

As for whole gross sales … nicely, let me inform you a joke. The Dominican Republic has a really specific classification for motor automobiles: you’ve private automobiles, bikes, vans, buses, vans, all the traditional stuff … after which you’ve jeep-like automobiles (yipetas). And these yipetas, I child you not, are probably the most offered kind of automobiles after bikes. Sure, extra common than common automobiles and SUVs.

Subsequently, BEV market share will depend upon whether or not you think about these jeep-like automobiles as automobiles or not. If that’s the case, then 56,137 whole automobiles had been offered in Dominican Republic within the first 10 months of 2022, presenting a BEV market share of 1%. Nevertheless, if we exclude them and solely think about “common” automobiles, 23,240 automobiles had been offered on this interval and BEVs rise to a powerful 2.5% market share.

This implies 10 months in the past the Dominican Republic offered a market share forward of some other nation to date on this checklist at the moment. In response to regional media, BYD, Tesla, and Hyundai made the gross sales podium, in that order.

#4. Brazil (1.6% plug-in market share)

Final on our checklist at the moment, we arrive at Brazil, Latin America’s largest automobile market by far.

Brazil, like Argentina, has a really protected market. Nevertheless, it’s been having much less financial hardship in latest instances, and it appears it additionally has a extra constructive angle in direction of EVs, that means a far bigger market share and plenty of extra EVs on the streets.

Within the first 6 months of 2023, 933,524 automobiles had been offered within the nation, 3,777 of which had been BEVs (0.4% market share) and 11,475 of which had been PHEVs (1.2% market share). Brazil is a selected case, as, in opposition to most different nations (that we now have knowledge for), Brazil has a stagnant BEV market (solely 11% development in H1 2023) and booming PHEV gross sales (205% development in H1 2023). Since Brazil’s whole automobile gross sales elevated in H1 2023 by over 30%, because of this this 12 months’s BEV share has truly fallen YoY:

Month-to-month plug-in gross sales in Brazil (mild and heavy automobiles)

We’re but to see if the latest arrival of the BYD Dolphin — at a $31,000 price — and the worth conflict it appears to have began will enhance the state of affairs for BEVs, or if we must wait till BYD’s manufacturing facility is up and working to see Brazil’s numbers enhance. For now, regardless that it’s not ideally suited, at the very least it appears PHEVs are doing the lifting.

It’s maybe necessary to say that Brazil and Mexico current, by far, probably the most secure macroeconomic conditions within the area, having virtually managed inflation and thus presenting low rates of interest — therefore the booming automobile markets.

As for the leaders of the market, the data offered combines PHEV and HEV fashions, so it’s laborious to offer an correct checklist, however all prime 5 plug-ins offered in Brazil appear to be PHEVs. These are the Chery Tiggo 5X (PHEV/HEV), Volvo XC60 (PHEV), GWM Haval H6 (PHEV/HEV), Chery Tiggo 8 (PHEV/HEV), and BYD Track Plus (PHEV/BEV).

With this, we end the second a part of our report. Keep tuned for the ultimate half, involving the EV Transition leaders within the area!


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