Home Electric Vehicle And So It Begins: Low cost Geometry E Arrives In Costa Rica, Triggers A Worth Battle

And So It Begins: Low cost Geometry E Arrives In Costa Rica, Triggers A Worth Battle

And So It Begins: Low cost Geometry E Arrives In Costa Rica, Triggers A Worth Battle


Low cost EVs are lastly arriving on Latin American shores: Costa Rica’s Geometry E is triggering massive worth reductions.

I’ve been saying for months now that EV costs in Latin America are unsustainably excessive, and that they ought to return down sooner relatively than later.

We’ve already seen what can occur as soon as a producer presents a lower cost in Brazil, the place, regardless of important tariffs, the BYD Dolphin arrived at $31,000 only a couple months in the past and pushed different manufacturers to decrease their costs or lose to a extra aggressive various. Nevertheless, regardless of worth reductions, tariffs nonetheless make EVs far dearer in Brazil than they need to be.

This isn’t the case with Costa Rica, a rustic that has zero tariffs and really low taxes for EVs. Now, as we noticed earlier than, this doesn’t imply EVs are low cost: they nonetheless stay fairly costly. Nevertheless it does imply that after a participant decides to go all-in, issues can change fairly quick.

Enter the Geometry E.

Geely’s Geometry E

This automobile arrived in Costa Rica in late July. We’re speaking a couple of 4-meter-long crossover with a 39 kWh battery; neither EPA nor WLTP vary estimates are offered, although, and the 380 km NEDC appears fairly optimistic. Like most inexpensive EVs, this automobile solely helps 50 kW fast-charging and has a comparatively low-powered 60 kW motor … however it’s going to nonetheless reliably take you from level A to level B. Not everybody wants a sports activities automotive.

Nevertheless, the actually necessary factor right here is value: the Geometry E arrives in Costa Rica at a price ticket of solely $22,900, which is kind of near equal ICE automobiles. Two months in the past, this was the worth of the most affordable EVs in Costa Rica, however these automobiles didn’t supply as a lot worth — EVs at this worth wanted to supply extra worth or else be relegated to the dustbin of automotive historical past.

Furthermore, Geely went forward and diminished costs in additional automobiles of its lineup, so additional worth reductions are anticipated in additional segments of the market. For now, some automobiles which have diminished pricing are the next:

*JAC e-JS1 is obtainable at $17,990 on the official web page, however it’s a brief low cost.

Due to the arrival of the Geometry E, total EV pricing appears to have been diminished round 10–15% in Costa Rica. Even when some manufacturers haven’t diminished pricing but, I’d count on them to both achieve this within the months to return or quickly lose market share to those that have.

Costa Rica is closing in on worth parity with the ICE automobile market. Take this sudden worth discount, rinse and repeat a pair instances, and we’re already there. As soon as that occurs, I ponder how lengthy the nation will take to reach at 90% market share.

You guys know the way this stuff go. Change is sluggish — till all of a sudden, it isn’t.

Featured picture: A Geely Geometry E photographed in Zhuhai, Guangdong province, China, by User3204 through Wikimedia Commons (CC BY-SA 4.0).


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